Merida Industry Co., Ltd (MIC) is a Taiwan based bicycle design, manufacture, and sales company. It was started in 1972 as a small contract shop under a Japanese bicycle parts brand, by current chairman D.H. Ike, Tseng. Merida has expanded to the US and Europe and is now a global player in bicycle design and manufacturing. It was valued at $185 million US in 2007 making it Taiwan's 15th biggest company.
Merida manufactured bikes for U.S. brands including Centurion and DiamondBack in the 1990s, and was subsequently known for producing mass-marketed bikes. In later years, Merida has started to work its way into the high-end market with designs such as the Ninety-Six.
In 2001, Merida bought 19% of Specialized for a reported US$30 million, although its CEO and founder Mike Sinyard remained majority owner. In January 2009, the company issued a voluntary recall on their Freeway CT03 and R3.0 folding bikes. The issue lay in a bad implementation of a patented locking mechanism that would fail when forced.
Merida is a sponsor of the Multivan Merida Biking Team, with athletes such as Gunn-Rita Dahle Flesjå, and of bicycle racing events such as the TransUK and TransWales mountain bike races.
Merida also manufactures the frames and forks for Halfords' Carrera range of bikes. They also own and manufacture Boardman Bikes.
For Merida cycling team fans, Gear4cycling created stylish and functional men’s and women’s Merida cycling apparel collections for all seasons such as Merida cycling jersey, Merida cycling bib shorts, Merida cycling jacket, Merida cycling vest, Merida cycling socks, Merida cycling shoe covers; Merida cycling cap & bandanas, Merida cycling arm/leg warmers and Merida gloves keep you warm, dry, and protected from the sun. These pieces are driven comfortable, but they also allow you to match your Merida cycling kit from head to toe! A range of Custom Made Cycling Apparel is also available to meet the needs of more cycling enthusiasts, cycling teams, professional events, clubs, and bike shops.