Mellow JOHNNY'S

In the heart of downtown Austin, Texas, Mellow Johnny’s Bike Shop lives in an historic warehouse building on Nueces Street. More than a retail box, Lance Armstrong and his friends aim to make the shop a hub of cycling life, commuting, social activity, fitness, and a temple of two-wheeled living.

We designed an engaging website that gives users the experience of visiting the shop by using large environment and product photography. Picking up on cues from the retail environment, we created a design language that is bold and striking and is fully integrated into the Mellow Johnny’s brand.

Because Mellow Johnny’s is a community-driven bike shop with the philosophy of converting people to a bike life, it was essential that we encourage community by giving users easy access to events, rides, services, andproducts. With a continuously full calendar of events, and a sleek, intuitive product browsing experience, Mellow Johnny’s has given cyclists a wealth of resources and community support.

For Mellow johnny’s cycling team fans, Gear4cycling created a full range of accessories complement both the men’s and women’s Mellow johnny’s cycling apparel collections. You can perfectly select your Mellow johnny’s cycling jersey, Mellow johnny’s cycling bib shorts, Mellow johnny’s cycling socks, Mellow johnny’s cycling shoe covers, Mellow johnny’s cycling cap & bandanas, and Mellow johnny’s cycling gloves. Compliment your cycling kit with Mellow johnny’s cycling jacket, Mellow johnny’s cycling vest, and Mellow johnny’s cycling arm/leg warmers for a look that is entirely functional but will convey your passion for life on the bike. Custom Made Cycling Apparel is so wildly popular among cycling teams, professional events, clubs, and bike shops.