LOOK company Established in Nevers, France in 1951, Look was originally a ski equipment manufacturer. The company produced bindings under its own name and others such as Rossignol and Dynastar. The partnership with Rossignol (which later merged with Dynastar) made Look a leading binding manufacturer along with the Marker brand. Look pioneered a new binding, that set it apart from Marker in freestyle. This was branded with the pivot system (FKS for Rossignol). Following a change in ownership, it was replaced in 2008 with the px series.
In the 1980s Look introduced a clipless pedal for cycling based on equipment for ski bindings. A spring-loaded latch on the top of the pedal held a cleat that was bolted to the sole of a shoe, a twist of the foot releasing the hold. They are called pédales automatiques (automatic pedals) in French. They were sold from 1984, and in 1985 Bernard Hinault used them to win the Tour de France. They were said to be safer and more comfortable than toe-clips. By 2000 the pedal was in widespread use on road bikes ("racing" bikes), track bikes, and mountain bikes, especially among experienced riders.
For LOOK cycling team fans, Gear4cycling created stylish and functional men’s and women’s LOOK cycling apparel collections for all seasons such as LOOK cycling jersey, LOOK cycling bib shorts, LOOK cycling jacket, LOOK cycling vest, LOOK cycling socks, LOOK cycling shoe covers; LOOK cycling cap & bandanas, LOOK cycling arm/leg warmers and LOOK gloves keep you warm, dry, and protected from the sun. These pieces are driven comfortable, but they also allow you to match your LOOK cycling kit from head to toe! A range of Custom Made Cycling Apparel is also available to meet the needs of more cycling enthusiasts, cycling teams, professional events, clubs, and bike shops.